Gerakan Nasional Orang Tua Asuh
Driven by a shared commitment to education, we were trusted to develop the website for GNOTA – Gerakan Nasional Orang Tua Asuh, Indonesia’s national foster parent movement – a donation platform focused on providing educational support for children in need across the country. This project was developed as a sub-project of Matari Advertising, which also contributed to the communication strategy and creative campaign surrounding the initiative. The website was designed as a transparent and accessible fundraising platform, connecting donors directly with structured education assistance programmes.
Small acts of care can create a future full of opportunity - we help make that connection possible.
Throughout the development process, our focus was placed on three key priorities: a clear and frictionless donation flow, straightforward presentation of programme information, and inspirational content that builds public trust. The platform goes beyond a standard information website – it functions as a digital tool for encouraging active public participation in supporting education through organised, credible, and transparent giving.
